Placing a recycling bin in the lobby, changing a lightbulb, or hanging a green certification plaque on the wall is no longer enough to protect a portfolio. There is a vast, expensive gulf between a property that is "green-certified" and one that is genuinely "future-proof." The Certification Trap Traditional eco-certifications only look at one side of the mirror: how our hotels impact the planet. They reward a hotel for reducing emissions but completely ignore whether that sa